App Growth Marketer

شرح شغلی

A Fully Remote, Multinational Technology Company Is Hiring App Growth Marketer

We are looking for a creative and proactive Growth Marketer to help grow our subscription mobile app by attracting new users, increasing subscriptions, and improving user retention. This is a hands-on role with real ownership. You will develop ideas, run quick experiments, learn from results, and scale what works. Working closely with the Product Manager in a lean, focused team, you will own your work end-to-end, from ideas and copy to campaign setup and performance analysis. We value initiative, data-driven discovery, and speed of execution. You will have the freedom to explore new channels and approaches, with a clear mission: Secure Sustainable Traction. This is not a brand, PR, or communications role. It is a performance-driven role focused on measurable business impact and Product-Led Growth (PLG).

Senior-Level

Remote

Requirements

• 5+ years of hands-on experience in mobile app growth marketing.
• Experience growing subscription-based mobile applications is highly preferred.
• Proven experience managing advertising budgets across at least two paid acquisition channels.
• Hands-on experience executing App Store Optimization (ASO).
• Strong understanding of subscription business models and mobile growth metrics.
• Professional working proficiency in English.

What You'll Do

• Explore New Markets & Audiences: Run small tests to identify which countries and user segments respond best, and share your findings with the Product team.
• Develop Ideas & Experiments: Generate and test new growth opportunities across channels, content, communities, partnerships, and referrals. Scale experiments that demonstrate positive results.
• Manage Paid Ads: Set up and run paid advertising campaigns when appropriate, including platforms such as Google, Apple, and Meta.
• Optimize App Store Presence: Improve the app's visibility and presentation across the App Store and Google Play, including copy, screenshots, keywords, and local-language versions.
• Improve Post-Install Experience: Collaborate with the Product team to help new users get started, understand the app's value, and upgrade to a paid plan through onboarding, offers, and upgrade screens.
• Drive User Engagement: Write and send push notifications, in-app messages, and emails to encourage users to return to the app.
• Track and Analyze Growth Metrics: Maintain a simple weekly view of key metrics, including new users, acquisition costs, paid conversions, and retention. Pull and interpret the data yourself to understand what works, what doesn't, and why.

What You'll Bring

• At least 5+ years of hands-on experience in Growth Marketing or Digital Marketing
• Experience working in startups, small teams, or early-stage products, with responsibility for a wide range of tasks
• Experience setting up and running paid advertising campaigns independently on at least one advertising platform (required)
• A creative mindset with the ability to generate original ideas and explore fresh growth opportunities without relying on a fixed framework or playbook
• A proactive approach to identifying and pursuing opportunities without waiting for a brief, meeting, or perfect tool
• Strong execution skills and a preference for launching simple tests, learning from results, and iterating quickly
• A data-driven mindset and the ability to review metrics and explain why an initiative did or did not work
• Understanding that growth extends beyond the first payment, including the in-app experience and customer retention
• Ability to work closely with a Product Manager and take ownership of work from idea to results

Preferred Skills

• Experience working with a mobile app or subscription product in its early stages