SEO Team Lead (دورکاری)
1404/09/11
تهران
توافقی
تمام وقت
بین ۵ تا ۱۰
پاداش معرفی: 25,000,000 تومان
شرح شغلی
این پوزیشن در شرکت هلی تکنولوژی که مرکز اصلی آن در استانبول و کار به صورت کاملا دورکار است توسط ایران ریموت منتشر می شود.
معرفی شرکت
هلی تکنولوژی یک شرکت هلدینگ ترکیبی است که بر این باور است که درخشش جمعی، موتوری برای نوآوری است. این شرکت در سال ۲۰۲۰ در استانبول تأسیس شد و با ایجاد، مدیریت و حمایت از مجموعهای متنوع از کسبوکارها در صنایع مختلف، به رشد و پیشرفت آنها کمک میکند.
ما مسیرهایی را روشن میکنیم تا ایدهها شکوفا شوند و کسبوکارها به پتانسیل کامل خود دست یابند. از زمان آغاز رسمی فعالیت، به شبکهای پویا از ذهنهای خلاق تبدیل شدهایم که راهکارهایی تأثیرگذار ارائه میدهند و الهامبخش پیشرفت هستند.
ما مسیرهایی را روشن میکنیم تا ایدهها شکوفا شوند و کسبوکارها به پتانسیل کامل خود دست یابند. از زمان آغاز رسمی فعالیت، به شبکهای پویا از ذهنهای خلاق تبدیل شدهایم که راهکارهایی تأثیرگذار ارائه میدهند و الهامبخش پیشرفت هستند.
Description
We are looking for an Off-Page SEO Team Lead to own and scale our authority-building and link acquisition strategy across multiple brands and domains. In this role, you will lead a team of off-page SEO specialists, define the strategic direction, ensure high-quality execution, and partner closely with content, product, and marketing teams to drive sustainable organic growth.
What You’ll Do
- Lead the off-page SEO function
- Own the overall off-page SEO roadmap and strategy across multiple domains.
- Set objectives, KPIs, and quality standards for link-building and authority growth.
- Prioritize initiatives based on impact, risk, and business goals.
- Manage and develop the team
- Lead, mentor, and coach off-page SEO specialists.
- Review campaigns and deliverables, providing constructive feedback and guidance.
- Build scalable processes, documentation, and best practices for the team.
- Design and execute off-page strategies
- Design comprehensive off-page SEO strategies for multiple brands and markets.
- Run and oversee creative, sustainable link-building campaigns (PR, guest posting, microsites, digital partnerships).
- Implement tiered link-building architectures to strengthen core digital assets.
- Own analysis, risk management & performance
- Analyze competitors’ backlink profiles to identify opportunities and threats.
- Monitor and respond to Google algorithm updates, penalties, and spam-related risks.
- Diagnose causes of ranking or organic traffic drops and coordinate response plans.
- Track and report performance using industry-standard tools, turning data into clear recommendations.
- Cross-functional collaboration
- Partner with the content team to define and prioritize Linkable Assets.
- Collaborate with PR, brand, and marketing teams for campaign alignment.
- Manage relationships with webmasters, bloggers, publishers, and media partners.
- Innovation & continuous improvement
- Experiment with new link-building methods in competitive and saturated niches.
- Evaluate and adopt new SEO tools and workflows that improve team efficiency.
- Conduct and share case studies on competitors and global trends with stakeholders.
What You’ll Bring
Technical Competencies
- Extensive experience in off-page SEO and link-building as a primary area of expertise.
- Proven track record designing and executing comprehensive off-page SEO strategies.
- Strong expertise in:
- Link-building campaigns (PR outreach, guest posting, partnerships, microsites).
- Competitor backlink analysis and opportunity mapping.
- Tiered link-building techniques and authority-building frameworks.
- Proficiency with industry-standard SEO and analytics tools (e.g. for backlink analysis, monitoring, and reporting).
- Experience working across multiple brands, domains, or markets.
- Ability to translate complex SEO insights into clear, actionable guidance for non-SEO stakeholders.
Behavioral Competencies
- Leadership & Coaching
- Experience leading, mentoring, or managing SEO or marketing specialists.
- Ability to provide structured feedback, guide growth, and build a high-performing team culture.
- Analytical Thinking & Problem-Solving
- Skilled at diagnosing ranking and traffic drops (e.g. after Google updates or negative SEO attacks).
- Able to break down complex backlink profiles into patterns, risks, and opportunities.
- Comfortable solving ambiguous off-page issues end-to-end.
- Stakeholder Management & Communication
- Strong negotiation skills with webmasters, bloggers, and media partners.
- Ability to influence content and marketing teams to prioritize SEO-driven initiatives.
- Clear written and verbal communication tailored to both technical and non-technical audiences.
- Change Management & Adaptability
- Comfortable updating strategies in response to algorithm changes or manual actions.
- Able to react quickly under pressure without compromising quality or compliance.
- Continuous Learning & Curiosity
- Genuine interest in staying ahead of SEO trends and global link-building practices.
- Habit of exploring new tools, techniques, and case studies and sharing learnings with the team.
- Time Management & Multitasking
- Creative Problem-Solving
Preferred Skills
- 5+ years of experience in SEO, with a strong focus on off-page SEO.
- 1–3+ years of experience leading or mentoring a team (formal or informal leadership).
- Experience running digital PR and content-led link-building campaigns.
- Familiarity with international SEO or multi-language/multi-region domains.
- Experience working in fast-paced startup or scale-up environments.
- Background in content strategy, growth marketing, or performance marketing.
Benefits
- Being a part of a global startup with hyper-growth
- Exceptional, innovative and dynamic work environment
- Full transparency and open employee communication
- Tremendous growth & career advancement opportunities
- Tuition reimbursement
- Paid time off